MAACO Owner's Retreat
Mandalay Bay Hotel & Casino
Las Vegas, NV
April 4-6 2014
Message from APA
To our members and fellow Maaco franchisees,
Our members had an opportunity to get together for our annual retreat in Las Vegas on April 5th and we would like to take this opportunity to share with you some of the ideas that were discussed at our meeting; but first we would like acknowledge the continuing support from our partner Valspar and our administrator Stephanie Phillips who made this meeting possible. While many topics were discussed at the meeting the points of greatest interest were operational support, advertising, and cost saving. These three points will be our direction as an Association for this upcoming year.
Operational Support: Over the past few years we have seen our corporate support minimized to the lowest level and communication with corporate become unproductive. Those of you that have been in the system long enough will remember a time when we were proud of our brand and were welcoming of new franchisees; extending them the support we once counted on as new franchisees. This culture of support and pride was our ‘Maaco family secret’. We were all in it together. Let’s bring that spirit and that ‘Maaco family secret’ back! We encourage all of our members to reach out to other franchisees and share our challenges and successes, let’s rebuild the support system so we can proudly stand together as a big ‘family’ and protect our brand that we have worked so hard for, for so many years.
Advertising: This is always a difficult topic to discuss, but we all agree there is one thing that we can do to be sure to get the most from our advertising fund: Proactively discuss with other franchisees in same market so every one can embrace the same message. Lets make sure we, the Maaco franchisees, are making the advertising decisions that will drive customers into our stores. By meeting and discussing strategy and offers, within our own markets, we can ensure that our mandatory advertising dollars are spent how we want them spent. On a national level we will continue to keep our members informed of policy changes and advertising news that effects us all.
Cost Saving: Although the Driven Brands inventory sales department offers us cost savings, we can all agree that there is room for improvement. We are working together with our vendor partners to offer you other options and solutions on a local level. We want to be clear that this is not to compete with the inventory sales department, but simply an alternative that will be available to all of us. Lastly we would like to thank all of you that took time away from your business to attend our meeting and all of our existing members for your support over the last few years. We look forward to continuing to work together to build our stores and our Maaco brand as a ‘family’.